Given that The Guv’nor doesn’t run a bakery, this was an unusual reaction from a customer entering the shop at 4 Church Walk.
“Lovely,” she said. “It smells exactly like I imagine a wonderful gentlemen’s club would smell.”
A little later the same day, an old Kensington chum swung by for the first time in a few years – life had taken him away from our Kensington but we’re delighted to say he’s back, because we’d missed him.
As he stepped into the shop he smiled.
“It smells exactly the same as when I left it. I’m SO glad.”
Smell memory is the most powerful of all: who said that? Was it Proust?
And so we tried to break it down, like a wine critic. The Hornets aroma: bass notes of leather; wood; an ever-changing upper register of the various colognes of our customers and our Hornets people; polish; there’s tea in there somewhere, too – we love our tea here in Church Walk. But there was something else we couldn’t quite put our finger on. So we asked some chums as they passed by the shop to help us.
Here, in no particular order, are the results of our (very unscientific) survey. People were most complimentary:
Character. Atmosphere. History. Style. Clubiness.
(We’re not sure that the last one is even a word!)
Now while we love Hornets Vintage the Online Shop (and we hope you like it too), there’s ONE thing we can’t give you on the internet – the scent of Hornets and the stories and images that it conjures up for each different individual Horneteer.
So come and see us in Kensington and judge for yourself
In the meantime, we’re working on our virtual perfume for the Online Shop.