The Morning Coat takes its name from the garment worn by gentlemen in the early 19th Century when out riding at the start of the day. A coat that was not an encumbrance on horseback was the requirement – hence the cutaway at the front. Indeed in American parlance the coat is often referred to as “a cutaway”.
Our own-label Morning Coats arrive in the Kensington shops THIS SUNDAY – bang on time for Ascot! Here’s The Guv’nor…
“We have solved the climate change problem – our own label 100 % merino wool is arriving. Don’t say we’re not good to you!
It is a lighter weight and the cloth breathes more than ordinary wool. Also, the lining is not polyester, it is a breathing fabric.
Our morning coats are beautifully cut, and made by a leading manufacturer who makes for some of the top names in Europe.
He has a highly skilled and experienced workforce.
We believe it to be one of the finest morning coats available… if not the finest.
That is all.”
ROYAL ASCOT OPENING HOURS AT HORNETS
Sunday 12th June 12 midday – 8.00pm,
Monday 13th June to Friday 17th June, 9.00am – 7.00pm
OUR NEW OWN-LABEL MORNING COATS ARE IN THIS SUNDAY!