The Monday Ad

This how they did it at Aquascutum back in 1925.

An “enthused” customer writes: “I am exceedingly pleased with ‘Argyle’ Coat, which fits me perfectly and which absolutely answers your advertisement.”

The ad copy itself could be taken from the Blasted Heath scene in King Lear:

“Conserving warmth with comfort and denying ingress to biting blasts.”

Having seen this ad, your three tasks for today are as follows:

1. Be “enthused” about something.

2. Use the word “exceedingly” at least once.

3. Deny ingress to biting blasts.

Oh, and shop for some vintage Aquascutum.

Hornets Vintage the Online Shop


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