The Man From The Hornet writes…
Work always slows down here at both The Hornet (the blog) and Hornets (the shops) when the conversation turns to Sir Hardy Amies.
I am of the opinion that it is because he was a pioneer that we hold him in such high regard. Men love a pioneer.
Talk of Hillary and Tensing sends the pulse racing. Pioneers both. Ditto Lewis and Clark across the water.
Sir Hardy Amies didn’t map a new territory or conquer a mountain. But he was a pioneer nonetheless.
He reached out from Savile Row to the ordinary man in search of style. He was the first Savile Row man to design a collection for the high street. He made style affordable with his collection for Hepworths, the company that grew into the modern day Next chain.
In this capacity, he designed the uniforms and blazers for the 1966 England football World Cup squad – the team that became world champions at Wembley by defeating the then West Germany 4-2.
On that immortal day, the woman who presented the World Cup trophy to England captain Bobby Moore was also dressed by Sir Hardy Amies: Her Majesty Queen Elizabeth II.
He brought style from Savile Row to the high street – and he conquered the class divide.
His pieces for Hepworths have become collectors items. And we’ve just added one to Hornets Vintage the Online Shop…
Click the pic (or HERE) to view the jacket online.