The Thursday Ad

Whatever became of Silvifix? Sounds like good gear: “Controls the hair without gumming”.

We often find ourselves smiling affectionately in this slot, having a gentle chuckle at the mores of a bygone age.

Not today.

The ad dates from 1949, but the ad copy holds a truth that remains valid: “a touch is all you need”.

Steady on at the back, there.

What they mean is a small amount, a soupcon, the merest hint of the stuff will do the trick. When applying what the ladies like to call “product” to any part of the body, a gentleman would be well advised to heed this simple rule across the board. Don’t Splash It All Over, ‘Enry*. A little goes a long way.

* “Splash It All Over, ‘Enry”? For anyone under the age of 30, we’ll come back another day and explain what the hell we’re talking about.

www.hornetskensington.co.uk

Hornets Vintage the Online Shop

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