“The Tweediest Shop In London”

This article – by Jonathan Futrell – first appeared in the Financial Times

“A tweed jacket is the most useful garment in the world,” says William (Bill) Hornets, who reckons the third, and newest, of his small Hornets chain of vintage clothing stores in Kensington is the tweediest shop in London.

“You can wear it with a pair of smart trousers and a tie and go for cocktails, or you can dress is down with a pair of jeans.”

A tweed jacket, whether modern lightweight or traditional bruiser, is like a pair of Levi’s; it requires breaking in to genuinely radiate. And it’s why increasing numbers of men are turning vintage. Pre-worn tweed contains all the colour, durability and masculinity – with character and comfort already “lived in”. At any given time Hornets’ range offers around 250 tweed jackets (from £69), from 1 to 40 years old.

As Etro says, it takes confidence to wear tweed. Whether it’s lovat green, dogtooth, herringbone or overchecked with crimson, blue or orange, the colours and patterns are almost irrelevant.

“They all sell,” says Hornets. “It doesn’t matter about the colour.

***

On Sunday 16th December there’s 20% off ALL TWEEDS & CUFFLINKS at our shops here in Kensington. Click below to view our Three Days Of Christmas film for more details.


www.hornetskensington.co.uk

Hornets Vintage the Online Shop

Hornets Hire & Stock Catalogue

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s